Why a Branding Session?

When I sit down with a prospective client, I often hear some hesitancy about having branding photos done. Clients aren’t sure what they will use the images for, or they feel awkward about doing a session that’s focused on them and their business. I understand…it can feel strange or even vain, in a way. I want to outline some of the practical reasons a branding session can help your business, and why it does truly matter.

1. A branding session helps YOU solidify your own brand: It sounds crazy that a photo shoot would offer you clarity, but you’d be surprised that many clients have to really hone in on their message in order to plan a branding session. It forces you to get a handle on what you stand for, what you want your audience to understand, and what you are passionate about. A client who cannot define their message and their image is probably not ready for a branding session!
2. A set of branding images looks professional: A first impression really matters when it comes to business, and branding images put your best foot forward. It communicates that you care, and that you are up to date on your marketing images. Looking like a professional instills trust and builds rapport, and helps your clientele feel confident in your abilities. 
3. A branding session is fun! Yep, it truly is. I make the experience smooth and exciting for the businesses and brands I work with. I want them to feel empowered to build their brand, and to feel supported in doing so. I genuinely love what I do, and I want that to be reflected as we work together to plan a location, style, and concept that matches the product or brand that you’ve built. 
4. They are practical: On a practical side, you can use these images on all your social media platforms, your business cards, your website, and your marketing materials. For businesses like real estate, you can even use them on your marketing signs, or a car wrap! They will look professional and inviting, and look way better than an old, outdated image from years ago. 
5. You can include your team: If you work with a team of amazing employees or co-workers, let’s chat about making it a team photoshoot. I’d love to build a custom shoot that captures the heart if your business, and keeps you feeling unified. We can work with you to determine if you need location images, headshots, or a behind the scenes type session, and go from there!

Branding sessions are near and dear to my heart, because I love bringing your passion projects to life. Empowering and encouraging other small businesses is something I am truly passionate about. If you have been considering a branding session, now is the time to go ahead and book it!